8 campaigns across 10 locations (plus 1 global/unspecified ad set)
18 August 2026 – 16 September 2026
Data source Figures are fetched directly from LinkedIn Ads.Prepared for
1Executive Summary
Total Impressions
472,143
Total Clicks
6,521
Blended CTR
1.38%
Total Amount Spent
€40,903.07
Blended Avg. CPC
€6.27
Total Leads
143
Blended CPL
€286.04
Sparklines show the live daily trend from the Demand Coach DashThis feed (Aug 23 – Sep 21, 2026 · USD · live DashThis feed) — a rolling window shown for visual reference only. Headline totals above are the audited reporting period, 18 August 2026 – 16 September 2026 (EUR).
Key Observations
FR-GAN_10 AP KPIs-AP-MOFU-q3-2026 (Non-IGC 2026) generated the highest lead volume with 20 leads at €39.79 CPL.
FR-GAN_10 AP KPIs-AP-MOFU-q3-2026 (Non-IGC 2026) also recorded the lowest CPL among lead-generating ad sets, at €39.79.
Lead performance varies materially by location and ad set, so this report groups the data by location and then by campaign.
Leads by Location
Ranked by lead volume · CPL shown alongside each location
AMAmerica
64
€393.68
FRFrance
32
€79.21
ASAsia
15
€85.43
AUAustralia
8
€263.75
UKUnited Kingdom
7
€341.33
SPSpain
7
€373.76
GEGermany
6
€413.83
BNLBenelux
3
€375.00
ITItaly
1
€757.94
GLOBALGlobal / Unspecified
0
N/A
Spend by Location
Ranked by amount spent · 18 August 2026 – 16 September 2026
AMAmerica
€25,195.26
SPSpain
€2,616.34
FRFrance
€2,534.86
GEGermany
€2,483.01
UKUnited Kingdom
€2,389.33
AUAustralia
€2,110.02
ASAsia
€1,281.44
BNLBenelux
€1,125.00
ITItaly
€757.94
GLOBALGlobal / Unspecified
€409.87
2Location-Wise Performance Analysis
Locations are ordered by total lead volume, with CPL used as the secondary efficiency measure.
Within each location, campaigns are ordered by lead volume and CPL.
Highest lead volume: AM-GAN_6 Procure KPIs-AP-MOFU-q3-2026 (Non-IGC 2026) with 16 leads at €105.42 CPL.
Lowest CPL among lead-generating ad sets: AM-GAN_6 Procure KPIs-AP-MOFU-q3-2026 (Non-IGC 2026) at €105.42.
Ad sets with 0 leads should be reviewed against their spend and CPC; the highest CPC among these was AM-IGC1-AR_Content-AR-MOFU-Q326 at €52.79.
Location total: 64 leads at a blended CPL of €393.68.
FR
France
4 active ad sets across 3 campaigns
Impressions56,634
Clicks282
CTR0.50%
Spent€2,534.86
Leads32
CPL€79.21 efficient
Campaign
Ad Set
Impr.
Clicks
CTR
Avg. CPC
Spent
Leads
Lead Rate
CPL
Non-IGC 2026
FR-GAN_10 AP KPIs-AP-MOFU-q3-2026
25,844
142
0.55%
€5.60
€795.77
20
0.077%
€39.79
Non-IGC 2026
FR-GAN_8 OM KPIs-OM-MOFU-q3-2026
16,617
80
0.48%
€9.97
€797.52
11
0.066%
€72.50
IGC1_ROI Working Capital_062026
FR-IGC1-AR_Content-AR-MOFU-Q326
2,569
11
0.43%
€14.01
€154.07
1
0.039%
€154.07
Non-IGC Part 2 2026
FR-IGC2-9 Ways AI in AP IGC Audience-AP-MOFU-Q326
11,604
49
0.42%
€16.07
€787.50
0
0.000%
N/A
Performance Analysis
Highest lead volume: FR-GAN_10 AP KPIs-AP-MOFU-q3-2026 (Non-IGC 2026) with 20 leads at €39.79 CPL.
Lowest CPL among lead-generating ad sets: FR-GAN_10 AP KPIs-AP-MOFU-q3-2026 (Non-IGC 2026) at €39.79.
Ad sets with 0 leads should be reviewed against their spend and CPC; the highest CPC among these was FR-IGC2-9 Ways AI in AP IGC Audience-AP-MOFU-Q326 at €16.07.
Location total: 32 leads at a blended CPL of €79.21.
AS
Asia
1 active ad set across 1 campaign
Impressions21,976
Clicks144
CTR0.66%
Spent€1,281.44
Leads15
CPL€85.43 efficient
Campaign
Ad Set
Impr.
Clicks
CTR
Avg. CPC
Spent
Leads
Lead Rate
CPL
Non-IGC Part 2 2026
AS-GAN-9 Ways AI in AP-AP-MOFU-Q326
21,976
144
0.66%
€8.90
€1,281.44
15
0.068%
€85.43
Performance Analysis
AS-GAN-9 Ways AI in AP-AP-MOFU-Q326 (Non-IGC Part 2 2026) generated 15 leads from 144 clicks at €8.90 CPC and €85.43 CPL.
Location total: 15 leads at a blended CPL of €85.43.
AU
Australia
2 active ad sets across 2 campaigns
Impressions19,024
Clicks132
CTR0.69%
Spent€2,110.02
Leads8
CPL€263.75 typical
Campaign
Ad Set
Impr.
Clicks
CTR
Avg. CPC
Spent
Leads
Lead Rate
CPL
Field Marketing
AU-GAN_10 AP KPIs-AP-MOFU-q3-2026
14,423
90
0.62%
€13.97
€1,257.69
7
0.049%
€179.67
Non-IGC Part 2 2026
AU-IGC2-AP Content-AP-MOFU-Q326
4,601
42
0.91%
€20.29
€852.33
1
0.022%
€852.33
Performance Analysis
Highest lead volume: AU-GAN_10 AP KPIs-AP-MOFU-q3-2026 (Field Marketing) with 7 leads at €179.67 CPL.
Lowest CPL among lead-generating ad sets: AU-GAN_10 AP KPIs-AP-MOFU-q3-2026 (Field Marketing) at €179.67.
Location total: 8 leads at a blended CPL of €263.75.
UK
United Kingdom
1 active ad set across 1 campaign
Impressions19,628
Clicks109
CTR0.56%
Spent€2,389.33
Leads7
CPL€341.33 typical
Campaign
Ad Set
Impr.
Clicks
CTR
Avg. CPC
Spent
Leads
Lead Rate
CPL
Non-IGC Part 2 2026
UK-GAN-9 Ways AI in AP-AP-MOFU-Q326
19,628
109
0.56%
€21.92
€2,389.33
7
0.036%
€341.33
Performance Analysis
UK-GAN-9 Ways AI in AP-AP-MOFU-Q326 (Non-IGC Part 2 2026) generated 7 leads from 109 clicks at €21.92 CPC and €341.33 CPL.
Location total: 7 leads at a blended CPL of €341.33.
SP
Spain
3 active ad sets across 2 campaigns
Impressions79,156
Clicks243
CTR0.31%
Spent€2,616.34
Leads7
CPL€373.76 typical
Campaign
Ad Set
Impr.
Clicks
CTR
Avg. CPC
Spent
Leads
Lead Rate
CPL
Field Marketing
SP-GAN-AR-MOFU-eInvoicing-q3-2026
38,075
161
0.42%
€9.47
€1,524.28
7
0.018%
€217.75
Field Marketing
SP-GAN-AR-TOFU-eInvoicing-q3-2026
35,243
40
0.11%
€7.61
€304.56
0
0.000%
N/A
Non-IGC Part 2 2026
SP-IGC2-AP_Content-AP-MOFU-Q326
5,838
42
0.72%
€18.75
€787.50
0
0.000%
N/A
Performance Analysis
Highest lead volume: SP-GAN-AR-MOFU-eInvoicing-q3-2026 (Field Marketing) with 7 leads at €217.75 CPL.
Lowest CPL among lead-generating ad sets: SP-GAN-AR-MOFU-eInvoicing-q3-2026 (Field Marketing) at €217.75.
Ad sets with 0 leads should be reviewed against their spend and CPC; the highest CPC among these was SP-IGC2-AP_Content-AP-MOFU-Q326 at €18.75.
Location total: 7 leads at a blended CPL of €373.76.
GE
Germany
2 active ad sets across 2 campaigns
Impressions29,544
Clicks95
CTR0.32%
Spent€2,483.01
Leads6
CPL€413.83 high cost
Campaign
Ad Set
Impr.
Clicks
CTR
Avg. CPC
Spent
Leads
Lead Rate
CPL
Field Marketing
GE-GAN-AR-MOFU-eInvoicing-q3-2026
18,389
60
0.33%
€28.53
€1,711.58
5
0.027%
€342.32
Non-IGC Part 2 2026
GE-IGC2-AP_Content-AP-MOFU-Q326
11,155
35
0.31%
€22.04
€771.43
1
0.009%
€771.43
Performance Analysis
Highest lead volume: GE-GAN-AR-MOFU-eInvoicing-q3-2026 (Field Marketing) with 5 leads at €342.32 CPL.
Lowest CPL among lead-generating ad sets: GE-GAN-AR-MOFU-eInvoicing-q3-2026 (Field Marketing) at €342.32.
Location total: 6 leads at a blended CPL of €413.83.
BNL
Benelux
1 active ad set across 1 campaign
Impressions15,862
Clicks61
CTR0.38%
Spent€1,125.00
Leads3
CPL€375.00 typical
Campaign
Ad Set
Impr.
Clicks
CTR
Avg. CPC
Spent
Leads
Lead Rate
CPL
Non-IGC Part 2 2026
BNL-IGC2-AP Content-AP-MOFU-Q326
15,862
61
0.38%
€18.44
€1,125.00
3
0.019%
€375.00
Performance Analysis
BNL-IGC2-AP Content-AP-MOFU-Q326 (Non-IGC Part 2 2026) generated 3 leads from 61 clicks at €18.44 CPC and €375.00 CPL.
Location total: 3 leads at a blended CPL of €375.00.
IT
Italy
1 active ad set across 1 campaign
Impressions6,630
Clicks36
CTR0.54%
Spent€757.94
Leads1
CPL€757.94 high cost
Campaign
Ad Set
Impr.
Clicks
CTR
Avg. CPC
Spent
Leads
Lead Rate
CPL
Non-IGC Part 2 2026
IT-IGC2-AP_Content-AP-MOFU-Q326
6,630
36
0.54%
€21.05
€757.94
1
0.015%
€757.94
Performance Analysis
IT-IGC2-AP_Content-AP-MOFU-Q326 (Non-IGC Part 2 2026) generated 1 lead from 36 clicks at €21.05 CPC and €757.94 CPL.
Location total: 1 lead at a blended CPL of €757.94.
GLOBAL
Global / Unspecified
1 active ad set across 1 campaign
Impressions14,014
Clicks23
CTR0.16%
Spent€409.87
Leads0
CPLN/A no leads
Campaign
Ad Set
Impr.
Clicks
CTR
Avg. CPC
Spent
Leads
Lead Rate
CPL
Boost_Post_Video Views_Jul 29, 2026
EAA JJ Video
14,014
23
0.16%
€17.82
€409.87
0
0.000%
N/A
Performance Analysis
EAA JJ Video (Boost_Post_Video Views_Jul 29, 2026) generated 23 clicks from 14,014 impressions at €17.82 CPC, but recorded 0 leads.
No leads were recorded for this location during the reporting period.
Location total: 0 leads from 14,014 impressions.
3Overall Findings & Recommendations
Location
Leads
Blended CPL
Clicks
AM (America)
64
€393.68
5,396
FR (France)
32
€79.21
282
AS (Asia)
15
€85.43
144
AU (Australia)
8
€263.75
132
UK
7
€341.33
109
SP (Spain)
7
€373.76
243
GE (Germany)
6
€413.83
95
BNL
3
€375.00
61
IT (Italy)
1
€757.94
36
Global / Unspecified
0
N/A
23
Location Summary
Best performing location by lead volume: AM (America) generated 64 leads across its campaigns.
Most efficient location by CPL: FR (France) generated 32 leads at a blended CPL of €79.21.
Location requiring the most attention: IT (Italy) generated 1 lead at a CPL of €757.94.
Location with no leads: Global / Unspecified generated 0 leads from 14,014 impressions.
Recommendations
Review ad sets with high CPL and low lead volume for audience, creative, offer, and bid-strategy improvements.
Continue monitoring ad sets that are generating meaningful lead volume at lower CPLs.
Compare lead quality, not only lead volume, before making final budget allocation decisions.
Use the location and campaign breakdown above to identify where the budget is producing leads most efficiently.
A single campaign spans several markets, and location can only be read from the ad set naming convention. Building campaigns location-wise would make the account far easier to navigate, and allow budgets to be set and shifted per market.
